Designed and launched a new product area inside Zelt's HR platform.
Worked directly with the CEO and Head of Product, from first concept to launch.
02
/ Building it
Most people setting up a review aren't experts in how to ask. The system had to guide them.
Templates, question libraries, scales, and visibility settings — so HR teams could choose the format, get the questions right, and set it up without second-guessing every step. The goal was a useful result, not just a filled-out form.
03
/ Reading it
The hard part of feedback isn't collecting it — it's understanding what to do with it.
Results had to surface patterns: where teams were struggling, who was disengaged, what was trending up or down. Different views for different readers — a manager looking at their team, an HR lead looking across the company.
04
/ Outcome
Shipped in 4 months. Still live today.
From first concept to working product — performance reviews, surveys, visibility settings, and results, all inside one system.