01 
/ Intro

Manychat’s old builder was powerful — but for many creators, it felt too complicated to start with. 

Tutorials helped people launch one thing. Building something from scratch was much harder.

02 
/ Context

Instagram had quietly become Manychat’s main growth channel.

But the audience had changed — from marketers to creators running small businesses on their own.

03 
/ Problem

One pattern kept showing up in research: tutorials helped creators launch their first automation. But once they wanted to build something themselves, many got stuck.

04 
/ My role

I took Quick Automation from early concept to full rollout.

Designed the setup flow, sidebar logic, and Instagram-style preview. Worked with product, engineering, and research through testing and rollout.

05 
/ Constraints

The MVP had to ship in 6 weeks. The design system — components, colors, and type styles — was already in place.

Redesigning the system wasn’t the point. The challenge was to make the experience feel clearer and more confident within those constraints. 

06 
/ Tradeoff

We intentionally chose guidance over flexibility. The old builder could do almost anything, but new creators often didn’t know where to start.

The old builder prioritized flexibility. Quick Automation focused on helping creators launch something successfully first.

07 
/ Solution

(1) 
Preview, as the audience sees it

The preview mirrored Instagram — the same post, the same comment, the same DM. Instead of imagining the outcome, creators could see exactly what would happen.