02
/ Context
Instagram had quietly become Manychat’s main growth channel.
But the audience had changed — from marketers to creators running small businesses on their own.
Mike (@kashmoneymike) is a real estate agent. He left his corporate job to work on his own.
"I help people own real estate without the bank."
Age: 31
Location: US, Arizona
Business model: He has a landing page for his services, which he promotes through his Instagram
"I help people own real estate without the bank."
Age: 31
Location: US, Arizona
Business model: He has a landing page for his services, which he promotes through his Instagram