01
/ Context
Instagram had become Manychat’s main growth channel, and it brought a new audience.
Not marketers, but creators. They spend their time making content and growing their brand, often alongside a job and a family. Automation isn’t their job.
Mike (@kashmoneymike) is a real estate agent. He left his corporate job to work on his own.
"I help people own real estate without the bank."
Age: 31
Location: US, Arizona
Business model: He has a landing page for his services, which he promotes through his Instagram
"I help people own real estate without the bank."
Age: 31
Location: US, Arizona
Business model: He has a landing page for his services, which he promotes through his Instagram